Social Media Marketing. Is it really effective?
There are so many coaches that tell you if you are an entrepreneur you need to build a Social Media presence. You need to post on social media at least 2 to 3 days. They also tell you to create a Facebook Business page, Instagram, Twitter, LinkedIn, YouTube, and Pinterest accounts. Do you really need all those accounts?
As a business owner you may struggle with marketing content. Starting a business is so exciting. You start thinking I am my own boss. I get to make all the decisions and set my schedule. However, with starting a new business the hardest thing is to find clients. If you are a business owner, how did you find your clients? So, they tell you to market yourself and your business on social media. Build a brand for yourself.
Why is social media marketing so important? Some say social media is more than just a trend. Social media has become an integral part of digitally ad and marking your products and services and bringing awareness to your brand. Below are some key reasons why social media presence is important. (Henderson, 2020)
8 Tips for Social Media Marketing
- You
get to tell your story
- Tell
potential customers about you and your product or service
- Interact
with your audience give you more exposure
- This
will add more meaning to your brand
- Keeps
you top of mind
- Create
an impression on their minds
- Stay
connect with your audience
- When
customers think of a product or service, they will think of you and not
your competition
- Build
Relationships with Your Target Audience
- Let
them know you are there and ready to assist in any way
- Communication
is Key
- Learn
what they want and what they like
- Increase
Your ROI
- Social
media advertising and marketing can increase your return on investment
(ROI)
- You
can reach hundreds or even thousands of people by targeting ads
- More
time on social media increases the possibility of users seeing your ads,
and your profile
- Learn
About Your Competitors
- Review
their posts and comments to see how they engage with their audience
- Compare
the awareness of their audience to yours
- Read
their audience questions and see if you can answer them
- Increase
Brand Awareness
- Use
visual and appealing content
- Use
hashtags#, keywords, and “how-to” content
- Remind
your audience that you exist
- Promote
Products and Services
- Post
professional images of your product or service
- Create
Facebook ads and boost your post
- Understand
The Buying Patterns of Your Potential Customers
- Get
more informed of your customers likes, dislikes, and interests
- Create
content that is relatable to your audience
You may be wondering what I should post? When is the best
time to post? When you are posting make sure it is
relevant to your business, your product, or your service Make sure the information you are posting is content engaging to your audience.
Your social media should be helping your business grow.
What is content marketing and why is it important? Content marketing is very different from marketing with content. Content marketing allows you to reach, engage, and convert customers by using keywords. Keywords are words customers use in google search when they are looking for something specific. For example, if you were looking for an air fryer you would type something like this “air fryer”. By using keywords, you are increasing your search engine optimization for your site. (Digital Shift 2007-2020)
Search Engine Optimization is used to increase the ranking of websites on the results page. The rankings vary due to different search queries or keywords. The website that appear on the first page of results are usually the ones user will click on. The more keywords you use in your page the better chance you have of your page appearing on the first page of results. (Digital Shift, 2007-2020)
Look at this video for a better understanding of content marketing.
Make your content interactive to keep your readers involved and engaged. Listed below are a few to incorporate
- Quizzes - it can be 5 to 10 questions used to gather data from prospects
- Assessment - like quizes this is a fun way to get to know prospects
- Surveys - Ask a few questions to find out what htey prefr, what motivates them
- Contests - People love a challenge
- Infographics - this is how great visual content can be shared
Review some of the results reported by B2B reviews and
ratings firm Clutch who is partnered with marketing agency Smart Insights. They surveyed 344 social media marketers from
around the world to determine the most engaging content shared on social media
platforms and what business are investing in. (Guest Author, 2021)
Here are the results:
52% believe social media positively influences their company’s sales and revenue
· These are the five most valuable platforms on social medi
- Facebook (89 percent)
- LinkedIn (83 percent)
- YouTube (81 percent)
- Twitter (80 percent)
- Instagram (56 percent)
- Infographics - this is how great visual content can be shared
Additionaly results include:
- Almost 80% of companies shared original content on their social media
- Engagement is 36% which is most important for metrics for diffeent companiues while 35% comes from tates for conversions
- B2C (58%) values social media more then B@B companies (46%)
- Not enought financial and human resources (26%)
- The lack of strategizing formally (24%)
- Building a community for influencers and followers (24%)
Keep your business goals in mind. Remember to market your self and your
business. Let the public know who you
are and what you can provide. Be sure to
add great visual content. Stay engaged
with your audience by providing meaningful content. Add pictures, videos, statics, and graphs for
visual content.
#marketing #socialmedia #socialmediamarketing #buildyourbrand #brandawareness #contentmarketing #business #emailmarketing #digitalmarketing
Works Cited:
Brenner, Michael, May 8, 2020, Marketing Insider Group, 13 Examples of Engaging and Interactive Content https://marketinginsidergroup.com/content-marketing/13-examples-engaging-interactive-content/
Brenner, Michael, September 13, 2021, Marketing Insider Group, What is Content Marketing, Really https://marketinginsidergroup.com/content-marketing/what-is-content-marketing/
Digital Shift, 2007-2020, Digital Shift, What are Keywords in Digital Marketing https://digitalshiftmedia.com/marketing-term/keywords/
Digital Shift, 2007-2020, Digital Shift, What is Search Engine Optimization?https://digitalshiftmedia.com/marketing-term/keywords/
Guest Author, August 9, 2021, Marketing Insider Group, Why Social Media Is Important for Business Marketing https://marketinginsidergroup.com/content-marketing/why-social-media-is-important-for-business-marketing/
Henderson, Gary, July 2,2020, Digital Marketing Blog, The Importance of Social Media Marketing https://www.digitalmarketing.org/blog/the-importance-of-social-media-marketing
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